Coolhaus: Interview with Freya Estreller and Natasha Case
Posted by Cyrus Farivar on October 5, 2009
Coolhaus is probably the most unique of all of the LA nouveau food trucks that I’ve heard of. They sell architecturally-themed ice cream sandwiches with fun names like Frank Behry and Mintimalism. One of the truck’s two founders, Natasha Case, took some time out of her busy schedule to respond to a few questions.
1) So really, what’s Coolhaus all about? Are you guys just big architecture nerds or what? Are you architects yourselves?
Coolhaus is the first project under the Farchitecture (food + architecture) umbrella. Farchitecture actually has academic roots – while Natasha was at UCLA Architecture Grad School, she did an independent study class exploring the relationship between food and design. Coolhaus is the first attempt at marrying the two through the use of mobile food (becoming everyone’s local restaurant despite the urban sprawl of LA), edible wrappers (questioning the “building envelope” and practicing sustainable eating by consuming the wrapper rather than throwing it away), and introducing Architects/Architectural themes into the mainstream dialogue (by naming the sandwiches after them). And yes, we are big nerds. Natasha is an Architect and Freya is a Real Estate Developer.
2) What the heck does architecture have to do with ice cream sandwiches anyway?
I think the real question is, why the heck not?! Visually and literally, the ice cream sandwich has a similar structure to a house: there is a cookie slab, ice cream walls, and a cookie (shed) roof. Ice cream also has such universal appeal, and we really enjoy using ice cream to deconstruct flavors ie we are coming out with a “breakfast sandwich” which is made of brown butter bacon ice cream between waffle slabs. The ice cream sandwich seemed like a perfect vehicle/product for our first Farchitecture project.
3) How do you make them? What makes an ideal ice cream sandwich? What’s your background in food/cooking/eating? How’d you decide to start this?
Lots of experimentation and taste testing! We started out making all the cookies and ice cream “in-haus,” but because we’ve grown so fast, we have outsourced our recipes to companies that pride themselves in using all-natural ingredients (ie, Milk) who makes our ice cream.
I think an ideal ice cream sandwich is definitely made-to-order, freshly created on the spot and custom-built according to the customer’s desires (custom creations have a more architectural sensibility). The sandwiches have soft cookies that aren’t too thick or too sweet that it overpowers the ice cream taste; in between is a hunky scoop of ice cream that is soft enough to compress. The variety of flavors range from extra rich and creamy, to subtle red wine reduction flavor, to light and fruity sorbets…something for everyone!
4) Has Frank Gehry ever showed up to try Frank Behry? What would happen if he did?
Funny you should ask! We actually went to Gehry partners a few weeks back and Frank Gehry had a sandwich, but not the Frank Behry. He actually decided upon the Orange Julius Shulman (I think he may have a bit of a dairy problem).
I wasn’t there for the event, but I hear he cut the line and demanded to have his sandwich made very quickly! Oh, Mr. Behry.

5) What’s your favorite food/taco truck in LA?
Besides ours? Hmmm…I know Freya loves Taco Zone (I’ve never actually tried it! yikes!). We both love the Green Truck and the Border Grill Truck!









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