Archive for the ‘Taco Truck Art’ Category

Interview with Will Guy, Creator of Paper Taco Trucks

Posted by Cyrus Farivar on June 30, 2009

I recently came across this fantastic collection of paper taco trucks. I contacted Will Guy, the man behind the magic, for the inside story.

How did you first get exposed to taco trucks? What’s your favorite one? What do you order?

I remember my first taco truck visit when I was in art school, which saved my wallet more than a few times. I wondered ‘Why havent I seen these before?”. Maybe it was a rite of passage, like graduating from ice cream trucks or something. Living in the Bay Area, I often check Google Maps for taco trucks or check Yelp and save the bookmark. Theres also a great blog called which I designed the logo for.

I like El Tonayense trucks in the Mission district in SF; the cooks are friendly and quick and the food tastes fresh. I usually have a staple order which is a couple of carnitas tacos and a horchata. Once in a while I order a burrito and an agua fresca if they have ‘em. Sometimes I’ll get a torta or a tostada when I want something different.

How did you come to create the paper dolls? Have you printed out and made them? If so, can you send photos of what they look like?

I’ve been wanting to do some kind of papercraft for a while and taco trucks popped into my head since you see different trucks with different shapes and logos. I also wanted to keep the cartoony aspect as opposed to an exact model. I have printed all of them out and made my own, though I havent yet made photos with them. If you search on Flickr for ‘paper taco trucks‘ you can see other peoples models which is a blast.

Why make paper doll versions of taco trucks? What do you hope people will get out of it?

For one its the idea of a ‘toy’ paper taco truck one can simply download and make. There’s the toy/keepsake aspect, the craft aspect, and the cartoonyness aspect of it. All those combined makes for a fun experience. It’s also a little reminder of the joy people get from visiting these traveling wagons of tastiness. I hope people enjoy them as much as I had designing them!

Have you shown them to any taco truck owners? If so, what was their reaction? If not, when will you?

I have not shown any paper taco trucks yet to any real taco trucks, maybe I should to get a free discount! I’m printing out and making a few to show off when I get a spare moment!

What’s next for you in the taco truck department?

Right now people are still discovering the paper taco trucks, and enjoy making them. I hope to make a few more variations in the future, stay tuned! I’ll continue visiting my fave loncheritas for the occasional taco or two. (or six . . . heh)

Goopymart is a one man (Will Guy) design studio specializing in bright, colorful lumpy illustrations. A wide variety of artwork is made for the delight and wonder of the world’s population. All this and more is available at