Buttermilk Truck: Interview with Gigi Pascual, owner

Posted by Cyrus Farivar on September 11, 2009

While most trucks tend to be lunchtime or late-night operations, a new truck is trying to capitalize on the most important meal of the day: breakfast. Enter the Buttermilk Truck. Owner Gigi Pascual served up her story.

1) A breakfast truck? Seriously? Are we talking breakfast burritos here? What’s the deal? What’s on your menu?

Yes a BREAKFAST truck:) I love breakfast all times of the day especially homemade from scratch recipes. We will be featuring fresh baked and housemade assorted pastries such as scones, breakfast cupcakes [pictured], turnovers, and granola. We will have breakfast sandwiches using applewood smoked bacon, and chicken apple sausage topped with a fried egg and sharp cheddar cheese on our housemade buttermilk biscuits. Also a Portuguese sausage sandwich on hawaiian sweet bread. A vegetarian option is available as well on our housemade corn bread topped with sauteed mushrooms, spinach and pepperjack cheese. Buttermilk pancakes, donuts, french toast sticks are a must as well as omelettes. Our late night menu will replace pastries with our fried chicken and buttermilk cinnamon waffles and something we call the buttermilk “brick”… a stick-to-your-ribs for those late night breakfast cravings.

2) When/where do you launch?

We plan to launch mid-November in West Los Angeles area.

3) What’s your background in food/eating? Why a truck? Why now? How’d you decide to get started? Who’s behind this, anyway?

I graduated from The French Culinary Institute NYC in Pastry Arts. I interned at Nobu NYC and worked as a Pastry Chef at Bin 8945 in West Hollywood. I always wanted my own bakery or breakfast joint but the start up costs were beyond my means. The truck was a feasible way to share my love for pastries and breakfast. It is a meal that is often skipped due to time restraints of our daily routines and our late night breakfast options are
always the same 24 hour joints. I wanted to fill that breakfast void. All the recipes are mine and have been fine tuned over the past years and months. I have close friends helping with PR and marketing. I am currently in the process of hiring my Buttermilk Truck Team.

4) Will you have egg and cheese on bagels like the street carts in NYC? What’s your fav item?

There will be modified versions of that NYC breakfast staple:) My favorite item is the fried chicken and buttermilk cinnamon waffles.

5) How many of your items actually have buttermilk, anyway?

A good 90% of our items contain Buttermilk :-)

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  1. JFong Said,

    Wow I am salivating reading this interview…can’t wait for the launch!

  2. Bandini Said,

    I love the branding.It makes me want to eat something off the truck . You see a lot of the usual catering trucks that park at construction sites and they will say Judith’s catering for example, and that says nothing about what the food is about. True the construction catering trucks may not be ambitious but i wonder what they could do with better branding.

    good interview

  3. Digger derrick Said,

    Nice useful information. Some forestry trucks might be great for the rough trails.

  4. Buttermilk Truck | MobileCravings Said,

    [...] californiatacotrucks.com – While most trucks tend to be lunchtime or late-night operations, a new truck is trying to [...]

  5. Mike Said,

    Wow, breakfast anytime? Nice!

  6. California Taco Trucks » Blog Archive » Santa Monica’s Food Trucks: A Four-Day Odyssey Said,

    [...] friend Dallas Bluth at the Buttermilk Truck. (Astute readers will remember that I interviewed owner Gigi Pascual back in [...]

  7. loida peralta Said,

    WE HEARD A LOT OF GOOD THINGS ABOUT THE BUTTERMILK TRUCK,,,,,,, CAN’T WAIT TO TRY THE AWESOME FOOD…….

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